New York City’s premier racquet sport store with three locations, two in midtown Manhattan and one at the USTA National Tennis Center in Queens. Outside the Box’s 15 year relationship with Grand Central Racquet has involved projects from website development, email marketing and advertising to posters, shopping bag design and gift cards.
The ecommerce portion of Grand Central Racquet’s website will include products sections based on sport and brand and will offer both standard shipping services and delivery for local customers. All items will include multiple views of the product and an indication of which of Grand Central Racquet’s three locations the item is available at if the custome prefers to shop in store.
The page for each sport was designed to have its own color scheme to make it easily apparent what section of the site you are current’y viewing. Images of professional playes for each sport were provided by the vendors the players represent.
Series of email blasts and newsletters promote everything from sales and product promotions to seasonal racquet string advice. Yearly autograph signing events during the US Open were also promoted through a series of email blasts.
Full, half and quarter page advertisements were created for placement in mutiple publications including Tennis Magazine and the US Open Catalog.
Merchandising: Shopping Bags
Outside The Box also designed other materials for Grand Central Racquet including gift cards, business cards, promotional materials and this three color shopping bag.
- Website Development
- Online Marketing
- Print Collateral